February 28, 2013

Microeconomics and Behavior 8th Edition, Robert Frank

Microeconomics and Behavior 8th Edition PDF Download Ebook. Robert H. Frank describes the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition.

This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.” The concept aims to teach students to use economic principles to explain everyday details of ordinary existence. Throughout the text, Economic Naturalist examples help develop economic intuition and demonstrate the relevance of economics.

Useful Appendixes include the utility function approach to the consumer budgeting problem, additional topics in demand theory, additional applications of rational choice theory, search theory, production theory, cost theory, additional models of monopolistic competition, and a more detailed look at exhaustible resource allocation.

The inclusion of this material offers instructors unmatched latitude in their choice of technical level and topic coverage. Those who desire to teach a calculus-based course will find comprehensive coverage of optimization theory in the appendices to Chapters 3, 9, and 10. Starred problems that require calculus are included in the end-of-chapter problem sets.

The text boasts a four-color design modeled after the successful Frank/Bernanke Principles of Economics text. An extensive collection of photos illustrate the Examples and the Economic Naturalist features. The attractive look of the book will aid students in their understanding and motivate them to read. An exceptionally clear writing style engages students in the fundamentals of microeconomics.

The generous use of worked examples and exercises promotes a solid understanding of economic principles. These are clearly indicated in the table of contents. End-of-chapter exercises and problems closely linked with the text's concepts and examples help students more readily relate the economic concepts to the pedagogy.

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